Statement of Intent - Draft
Statement of Intent
For my pop music video, I am using the song 'Best of Me' by JOHN.k as its mellow vocals and the introduction of the beat later on in the song allow for a successful execution of a narrative video. I am planning to mimic the sound of the song through my domestic music video, apparent through the miss-en-scene, that demonstrates the breakdown of either a filial, sibling or romantic relationship, whilst adhering to the 16-25 demographic. Themes of gender inequality and ageing will be discussed in my video through the depiction of the relationship. I am producing, directing and editing a music video that advertises the song and artist. In order to target this demographic I plan on using conventional pop video tropes like bright lighting, relatable characters as well as intertextual references that my audience will be aware of and potentially find nostalgic.
Regarding locations, I will create a 'lived-in', domestic world that will be emulated through the exploration of rooms in a house as well as places outside like the sea and the woods. Lighting will be natural as it will be filmed on location, helping to connote the realness and sensitivity of the lyrics. The two locations used will represent a certain emotion felt which will be reinstated by the colouring and body language and could perhaps be enhanced with the use of a cyclical structure in the video which, alongside the VHS style shots, will allow it to be a retrospective music video.
I plan to edit in time with the beat of the song to align with the increasing beat of the song; it proves interesting and engaging. Slow motion and reversing of clips are conventions used that I would like to recreate. Adding hand-written lyrics is also something I hope to execute successfully as it will elevate the music video and appear more innovative. I will cut between different time frames, influenced by Christopher Nolan. My filming and editing will reflect the pop genre and the nature of the production company, with grading the footage allowing for the portrayal of different messages with colour.
Regarding locations, I will create a 'lived-in', domestic world that will be emulated through the exploration of rooms in a house as well as places outside like the sea and the woods. Lighting will be natural as it will be filmed on location, helping to connote the realness and sensitivity of the lyrics. The two locations used will represent a certain emotion felt which will be reinstated by the colouring and body language and could perhaps be enhanced with the use of a cyclical structure in the video which, alongside the VHS style shots, will allow it to be a retrospective music video.
I plan to edit in time with the beat of the song to align with the increasing beat of the song; it proves interesting and engaging. Slow motion and reversing of clips are conventions used that I would like to recreate. Adding hand-written lyrics is also something I hope to execute successfully as it will elevate the music video and appear more innovative. I will cut between different time frames, influenced by Christopher Nolan. My filming and editing will reflect the pop genre and the nature of the production company, with grading the footage allowing for the portrayal of different messages with colour.
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