Artist's Websites

Artist's Websites 

Adele //

Typography - The website consists of a sans-serif font throughout and the logo's typography  is the only thing in that style, making it unique and unearthing the fact that her name means so much as she is a household name.

Images - The main image and the first thing you see once on Adele's website is a large picture of her performing in front of a lot of people, highlighting her success and popularity. When you hover the mouse over it, it tells you the date from which the photo was taken and a link to view more photos from that same event. After a short piece of text, there are more images of Adele performing, singing as well as snippets from her music videos and the inclusion of her album covers.

Fonts - Adele's website is reliant on the sans-serif font through which is softer and a lot less harsh, connoting a sense of security and welcomeness for her fans when they visit the site.

Background - The background is an off-white colour which is more appealing to the eye than a harsh white colour, heavily contrasting the black font. Overall, the colour scheme is rather monochrome with the images providing a hint of colour. The photos are edited and looks as if they are desaturated which reflects the mood of her album '25' which the website promotes. Due to the colours it means that a large demographic can be targeted as it is not something that would specifically only intrigue a younger or older audience.

Logos - Adele's logo is a graphic design of her name that is black and white capital letters, making it very striking. It is used in a minimalistic way, at the top of the page and overall is simplistic but effective as it is eye-catching.

Representations - Adele is represented as a down-to-earth musician especially evident through her heartfelt message about cancelling her shows. The images display raw emotion and the colours reiterate this. The whole website is not very loud which is powerful in itself as it demonstrates her success and the loyalty of her fanbase globally.



Beyonce //

Typography - The website consists of a sans-serif font but everything is in capital letters, which is quite aggressive and harsh meaning that Beyonce's message she is trying to convey will be listened to and acknowledged. A the top of the page there is also a promotion for her new album which stay at the top of the page as you scroll down.

Images - The first thing the user will see is a video of Beyonce which is great promotion and highly effective at drawing them in due to its interactive nature. Following this, there are images of deceased artists whom she praises highly in the message. Then there are photos of herself from the same shoot, as it would appear, which also tells you the date they are from when you hover the mouse over it. The photos of the other artists are in black and white which could be considered wrote emotional and the ones of herself appear grainy, emulating a retro feel about them.

Fonts - The all capital letters throughout the website is unconventional and unique to Beyonce making it more memorable. It suggests her worldly success and her domination of the music industry, her overall power essentially.

Background - The background is black with a white banner at the top and white font, which is a contrasting image. Its rigidity entices the website user to understand why it is so cold and so harsh. It also makes the message she presents, a lot more meaningful and sincere.

Logos - Beyonce's logo is just in black, block capitals which is domineering and harsh. Once gain, it is minimalistic but highly memorable thus making it effective.


Representations - Beyonce is presented in a sincere way allowing her audience take her and the message portrayed seriously. Her discussion of separate issues highlights her empathy and regard for others even as a wealthy, well-renowned artist. She clearly knows her self-worth but recognises other's as well.


The 1975 //

Typography - The website consists of a sans-serif font once again, with the main information and the promotion being in all capitals as well.

Images - The first image is a shutter stock video of grass before transitioning with a glitch effect to reveal a link to their latest music video release. Not much is suggested of who they are or what the message is that they are trying to relay, the website seems to just promote themselves further.                                                                   

Fonts - The all-capitals is white harsh and aggressive emulating the sound of their song and encouraging people to watch their video. It suggests that the mega e of their song is pop utmost importance and relevant to all.

Background - Having a yellow background is quite unique and unconventional, setting themselves apart from the rest of the music industry and connote to the audience that they have something different to offer. It is a gender neutral colour scheme and is also not specifically targeting a specific demographic.

Logos - The logos included are simply of their social media links used as a form of synergy and consistent branding It allows the audience to interact with them as people, directly.

Representations - The 1975 aren't really represented through their website, more so their music and the rest of their work. The inclusion of their social medias suggests that this is why they represent themselves fully, as people.